WHO IS REX WALTERS, PH.D.?
Rex Walters is a senior broker with Coast Business Brokerage in Santa Cruz/Aptos, California. His goal as a top professional among Santa Cruz business brokers is clear: to strive for a win-win situation between buyer and seller. In his spare time, Rex is an active member and small business counselor of the Santa Cruz Chapter of SCORE.SCORE is the counseling and mentoring arm in partnership with the Small Business Administration.(SBA)
Experience Counts
Unique among Santa Cruz, California business brokers, Rex Walters and Bay Area Strategic Group guarantee a personal, professional, top-quality, and fully hands-on approach for your business selling or business buying needs. Rex specializes in smaller business sales and consulting, and personally has 30 years of start-up experience, as well as hands-on management consulting experience in both the for-profit and not-for-profit sectors. Previously functioning as the interim president of Coastal Sol Foods, LLC, Rex is also a founding Partner with Bay Area Strategic Group, a Santa Cruz, CA based management consulting firm specializing in the areas of strategic business planning and human resources for small to medium-sized businesses, non-profit agencies, and entrepreneurial start-ups. He served as Interim Executive Director of the Alliance of Communities for Sustainable Fisheries. He also is a former instructor at University of California, Santa Cruz, San Jose State University, and Chapman University. Rex has started seven successful small businesses from the ground up in and around Santa Cruz.
